Mobile money platforms have become a crucial enabler for the growth of e-commerce in Somalia. As mobile network coverage improves across the country, and as delivery and logistical systems expand, the landscape for online business has evolved significantly. Increasingly integrated and interoperable financial systems also play a key role in advancing e-commerce opportunities.

For instance, Rikaab, a popular ride-hailing service, has launched a new delivery application that bridges the gap between vendors and online shoppers. This innovative move is helping to unlock further e-commerce potential. Similarly, Hayat Supermarket has introduced a home delivery service, integrating it with their app to streamline the shopping experience for their customers. This is just one example of how other sectors may tap into the potential of e-commerce opportunities.

However, while the outlook is promising, challenges related to data protection, consumer privacy, and overall consumer protection could slow down e-commerce growth if not addressed.